Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
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Updated
May 28, 2022 - Jupyter Notebook
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
The official implementation of CROMP (Constrained Regression with Ordered and Margin-sensitive Parameters) along with experimental test pipeline
General Constraint Regression Models
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