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Growth Maintainer #42

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cbeams opened this issue Dec 1, 2017 · 34 comments
Closed

Growth Maintainer #42

cbeams opened this issue Dec 1, 2017 · 34 comments
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@cbeams
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cbeams commented Dec 1, 2017

Team: @bisq-network/growth-maintainers
Primary owner: @m52go
Secondary owner: @ripcurlx

Spec: https://github.com/bisq-network/roles/blob/master/growth-maintainer.adoc

@cbeams
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cbeams commented Dec 4, 2017

@ripcurlx, this is all yours now. Please own the new role spec at https://github.com/bisq-network/roles/blob/master/growth-maintainer.adoc (it's little more than a placeholder now, but fine for a start). As mentioned there, please do monthly updates as comments here, as we've been doing for other roles. Thanks.

@ripcurlx
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Report for December

Definition of Bisq growth process and meeting structure. Moderation and organisation of first three growth calls and support for our first growth experiments. General moderation of #growthhacking channel (https://bisq.network/slack-invite).

Growth Meetings

[1] bisq-network/growth#5
[2] bisq-network/growth#16
[3] bisq-network/growth#20

Growth Experiments

[4] bisq-network/growth#12
[5] bisq-network/growth#17

@cbeams cbeams changed the title growth maintainer Growth Maintainer Jan 2, 2018
@cbeams cbeams added the role label Jan 3, 2018
@ripcurlx
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Report for January

Moderation and organisation of the first two growth calls this year. Testing and setup for our first YouTube livestreaming. General moderation of #growth channel (https://bisq.network/slack-invite).

Growth Meetings

[1] bisq-network/growth#33
[2] bisq-network/growth#22

@ripcurlx
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Report for February

Moderation and organizing of four growth calls, two Q&A's and support of our first live trading demo kicking of the BTC/USD liquidity week this month. General moderation of #growth channel (https://bisq.network/slack-invite).

Growth Calls

[1] bisq-network/growth#35
[2] bisq-network/growth#37
[3] bisq-network/growth#38
[4] bisq-network/growth#39

Q & A's

[1] https://youtu.be/sO5NZomcrCE
[2] https://youtu.be/sARUpDlV3s8

Special Events

[1] https://www.youtube.com/watch?v=PDRtJGMTl1c

@ripcurlx
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Report for March

Moderation and organizing of five growth calls. General moderation of #growth channel (https://bisq.network/slack-invite).

Growth Calls

[1] bisq-network/growth#40
[2] bisq-network/growth#41
[3] bisq-network/growth#46
[4] bisq-network/growth#47
[5] bisq-network/growth#48

@ripcurlx
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Report for April

Moderation and organizing of five growth calls. General moderation of #growth channel (https://bisq.network/slack-invite).

Growth Calls

[1] bisq-network/growth#50
[2] bisq-network/growth#51
[3] bisq-network/growth#52
[4] bisq-network/growth#53

@cbeams
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cbeams commented May 8, 2018

Feedback:

I'm not sure how valuable it is just to list the growth calls we did. I think the value of a monthly report is also to recap how our growth efforts went over the month. At a high level, what did we do, how did things go? What worked, what didn't? If we grew, why did we grow? What should we focus on in the month to come? I don't mean to suggest you need to write volumes in each of these reports, they can remain as concise as you like, but I'd like to suggest that we try to impart insight where we can. If you were brand new to Bisq, and wanted to help it grow, and all you read was the last few months of the Growth Maintainer's monthly reports, would you walk away with any insight, ideas about how you might be able to help? I don't want these to be mere, perfunctory "TPS reports", but rather an opportunity to share with each other what we're learning and what we think we need over time.

Nits:

  • Please use 2018.04 report title formatting in the future for consistency with other reports.
  • Please consider back-referencing your compensation request e.g. with "/cc For April 2018 compensation#59". This kind of round-tripping makes everything that much more discoverable / navigable.

@ripcurlx
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2018.05 report

Moderation and organizing of three growth calls. This month we hold two growth meetings less as I was two weeks offline because I became a dad. General moderation of #growth channel (https://bisq.network/slack-invite).

Although it is a little bit of overlap with the Analytics role, I'll provide a quick overview on the network growth and growth activities in May as suggested by @cbeams .

The main growth activity this month was our BTC/CAD liquidity week. As you can see in following graph the liquidity and trading activity in this market was quite stale over the last couple of months.
bildschirmfoto 2018-05-30 um 10 40 28
It seems to be that already the announcement of the liquidity week beginning of May helped to spike up the interest in this market. We should check this behavior in our upcoming liquidity weeks as well. During the liquidity week we saw a great increase in number of trades (+150%) and in total BTC volume (+169%). Although the total volume traded 10,692 USD (BTC traded in USD) and the total number of trades of 15 is low compared to other markets, it shows that this kind of marketing activity helps to bootstrap certain markets and to attract market makers.

At the moment our growth calls are mainly about liquidity weeks and updates about activities that could influence the growth of the network. As there are so many ways how this can be achieved feel free to add ideas in the growth repository and run experiments on your own and get compensated as long as you follow the guideline in our issue template.

/cc bisq-network/compensation#71

@ripcurlx
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2018.06

Moderation and organizing of four growth calls. Where @flix1 run the last growth call this month and will continue to run it every other week. Thanks for helping out! We also are going to change the format a little bit in the future, not only focusing on reviewing growth experiments, but also have Q&A sessions, external guests,... expect some changes soon 😄

Although we didn't ran any liquidity weeks this months we do see already increased interest in the XMR/BTC market before the upcoming XMR/BTC liquidity week. June was a great month again, gaining +16% on daily average trading volume with roughly the same number of daily trades compared to May. So it seems that either people are sticking around and are able/want to trade bigger or it is because of the alt coin trades we saw in the last couple of days.
bildschirmfoto 2018-06-29 um 15 33 15

General moderation of #growth channel (https://bisq.network/slack-invite).

/cc bisq-network/compensation#84

@ripcurlx
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2018.07

We had three growth calls this month where @flix1 run one of them. Unfortunately our XMR/BTC and BTC/CHF liquidity weeks were not as successful as our past ones and didn't show an uplift. This might be the case as we've tried to push our stronger markets in the past where we had already an active local community. We decided to stop for now pushing additional liquidity weeks from our side, but anybody can run a liquidity week for its local market and contact us to support them and to get compensated for it.

We saw this month less trading activity although the order book is quite full all the time. Since the BTC price started to rise again market active picked up as well and we are seeing a good end of the month trading activtiy.

bildschirmfoto 2018-07-30 um 12 35 01

/cc bisq-network/compensation#98

@ripcurlx
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2018.08

We had four growth calls this month where @flix1 run one of them. We saw big activity in the [XMR/BTC] market with a short dip from 16th until 22nd. Because of this, we had our best month in terms of BTC volume ever (350+ BTC).
BTC volume all markets

F2F payment was added in the 0.8.0 release and we saw already the first two trades with it. Let's see how this will look like after one month in the wild.

/cc bisq-network/compensation#109

@ripcurlx
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ripcurlx commented Sep 27, 2018

2018.09

We had three growth calls this month where @ManfredKarrer run one of them.

@flix1 September Market Kick-Start Day was a great success and we saw records in total number of trades (104) and offers available (260+).
bildschirmfoto 2018-09-27 um 10 24 06

All in all it was again a very successful month in terms of volume and offers on the platform.

We had already five F2F trades and you can find offers for buying and selling crypto on a regular basis.

bildschirmfoto 2018-09-27 um 11 14 53
bildschirmfoto 2018-09-27 um 11 10 49

/cc bisq-network/compensation#126

@ripcurlx
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2018.10

We had three growth calls this month where @flix1 moderated one of them.

October was a crazy month for the Bisq network. Not only will we see our highest monthly volume ever (Currently 6.6M USD) we also had our highest daily peak on 28th of October as well (110.95 BTC, 710K USD)
Monthly Volume Reporting

Although we saw great activitiy in our major markets, this exponential growth was mainly because of the BTC/XMR market. Monero and Bisq have similar values so it is a good match in general, but we don't know exactly why it is spiking right now in that way. Might be that we reached a certain tipping point in offers available (thanks to KYC requirements everywhere) to leverage network effects in a big way. Let's see if this growth will continue next month and if we can push other markets to this point as well.

Number of trades in all markets

BTC volume of all markets

/cc bisq-network/compensation#148

@bisq-github-admin-3
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@m52go I just made you the primary growth maintainer (see #42 (comment)). Thanks for taking this role now officially 😉

@m52go
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m52go commented Aug 7, 2019

2019.07 report

We uploaded 3 growth calls to YouTube this month. I found out late that I wouldn't be able to host the July 4 one.

June was a blockbuster month, and while this month didn't beat it, it still did quite well—July volume was 1651.09 BTC.

Daily volume was 53.26 BTC. With the exception of June, that's the highest we've ever seen.

Screenshot from 2019-08-07 11-55-57

Would love to give another shout-out to jmaurice and tdhr. tdhr made an incredible talk at the Tokyo Bitcoin Hackers meetup, where he not only covered Bisq but somehow managed to cover the DAO too in a way that impressed a lot of people.

This month also saw the creation of a number of community-run Twitter accounts for countries including Japan, France, Portugal, and Spain.

/cc bisq-network/compensation#323

@m52go
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m52go commented Sep 9, 2019

2019.08 report

Growth Calls

August marked the beginning of a new format for growth calls which I dubbed the Bisq BRIEF series. These calls are themed and occur every other week. The goals are to be (1) interesting discussions with the community in order to get (2) wider engagement so that Bisq can better communicate with the user base and attract more contributors.

Two calls were held, one on the Bisq DAO through the first 4 months, and another on contributing to Bisq. These calls were amazingly well-attended, given the attendance of our previous calls, with ~30 people attending each one and a few dozen watching afterward on YouTube.

The follow-up afterward further magnified the message for those who couldn't attend.

Exhibit A

Screenshot from 2019-09-09 13-27-31

Exhibit B

Screenshot from 2019-09-09 13-26-46

Volume

August was another solid month, setting 2 new all-time records: number of trades was 3 306 and average number of daily trades was 98.

Fiat volume was 50.21 BTC while altcoin volume was 2404.24 BTC for a total of 2454.45 BTC for the month.

Screenshot from 2019-09-09 13-36-11

/cc bisq-network/compensation#361

@m52go
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m52go commented Oct 9, 2019

2019.09 report

Growth Calls

New call format continues to go well.

Two calls were held, one about strategies for bootstrapping new markets, and another to explore new social channels.

Volume

September saw a drop in Monero trading, which resulted in a depressed BSQ market. But fiat trading was still relatively solid in spite of trading limits at 45.8 BTC for the month. In historical terms, overall numbers were still quite strong—there were 2 415 total trades at an average of 81 per day (third highest ever).

The high number of trades shows interest in Bisq remains strong...just that trade sizes aren't very big at the moment. Hopefully that changes soon as fiat buying limits are lifted soon with v1.2. And the Monero market has always fluctuated wildly, so there's no surprise there.

Fiat volume was 45.8 BTC while altcoin volume was 1091.33 for a total of 1137.13 BTC for the month (more details here and here).

Intentional Efforts

Intentional established market efforts remain on hold until fiat trading limits are lifted with v1.2.

wiz continues to grind in Japan (and globally) with IRL events, a new payment method, a Keybase group, and a flurry of bang-on Bisq tweets.

FKrauss is working on translations and payment methods for Brazil, but even now, BTC-BRL is a top-5 trading pair by closed trades and a top-3 trading pair by open offers.

/cc bisq-network/compensation#372

@m52go
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m52go commented Nov 12, 2019

2019.10 report

October was pretty quiet in anticipation of the v1.2 release to lift 0.01 BTC trading limits. I did not hold any growth events.

Volume

The story for October was much the same as it was for September: major drop in Monero trading, but strong fiat trading. This is reflected in trade volume and trade frequency: total BTC volume traded went down by over 50%, but number of trades decreased only 10% to 2 288.

Fiat volume was 54.16 BTC while altcoin volume was 449.35 BTC for a total of 503.57 BTC for the month (more details here and here).

Growth efforts will begin again soon now that v1.2 is out. Bi-weekly growth calls are already scheduled to begin again this week.

/cc bisq-network/compensation#408

@m52go
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m52go commented Dec 14, 2019

2019.11 report

November was another down month for volume, but growth initiatives are picking up.

wiz and I have now appeared on a couple of major podcasts, and we expect to do more now that v1.2 is out (will proactively reach out in the new year).

FKrauss started a spreadsheet to determine high-priority events Bisq should have a presence at in advance to allow time for getting speaking slots and finding the right contributors to attend.

Newer contributors are planning initiatives in Mexico and Latin America (events, podcasts, meetups).

I held 2 growth-oriented calls this month, one for the Bisq v1.2 release, and the other for kick-starting the new support initiative.

Volume

The story for November was nothing to write home about. As before, fiat volume has stayed strong despite another drop in altcoin volume (although both dropped).

Fiat volume was 47.60 BTC while altcoin volume was 417.84 BTC for a total of 465.44 BTC for the month (more details here and here).

/cc bisq-network/compensation#442

@m52go
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m52go commented Jan 15, 2020

2019.12 Report

Growth remains bad, to the point BSQ is suffering an economic spiral. We are finalizing growth strategies right now and are implementing ASAP.

Short-term plans involve putting on liquidity events for key markets. Mid-term plans involve better understanding Bisq usage dynamics to make growth efforts more reliable and repeatable. Longer-term efforts involve implementing a full growth funnel including a smarter content strategy, social, site optimization, and in-program elements to drive volume in a more holistic process-oriented way.

/cc bisq-network/compensation#471

@m52go
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m52go commented Feb 15, 2020

2020.01 Report

Overall bitcoin volume in January was lower than we've seen in a while, but number of trades was higher than we've seen in a while -- fiat trade volume (which are typically smaller than altcoin trades) was strong, although it's not clear users are taking advantage of account signing.

For example, here's a distribution of USD trades in January by size:

Screenshot from 2020-02-15 09-45-48

/cc bisq-network/compensation#497

@m52go
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m52go commented Mar 16, 2020

Cycle 11 Report

Overall trading activity in February was strong -- there were 2903 trades on the network, the second-highest ever.

Fiat trades in particular continue their consistent upward trajectory:

Screenshot from 2020-03-16 09-36-30

Hence the upcoming focus on payment methods to increase fiat trade size. We know this is the core of Bisq's mission, and where it excels. Historically trade size seems heavily influenced by market price (e.g., during 2017 hype cycle, mean and median trade sizes were hovering in the 1000 USD range, but then dropped to about 400 USD). Right now, especially in the USD market, trades are much smaller on average than at any point in the past.

From a markets perspective, it seems that XMR, JPY, and L-BTC have the highest chances of boosting volume with higher-size trades. It remains to be figured out what actually drives those markets in order to get more consistent activity from them.

In March we launched a significant initiative to boost volume on the network.

/cc bisq-network/compensation#513

@cbeams
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cbeams commented Apr 13, 2020

@m52go, I'm in the process of creating roles for each of the team leads. It seems to me this role issue should probably be superseded by or possibly renamed to Growth Team Lead. What do you think? I'll hold off on creating that issue until you weigh in.

@cbeams
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cbeams commented Apr 13, 2020

I'll hold off on creating that issue until you weigh in.

Scratch that, I just created #100 for consistency with the other similar issues being created. We can continue with this one and close that one, or we can close this one as superseded by that one. I'm inclined to do the latter, just to have a fresh start there and be on the same footing with the other team lead issues.

@m52go
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m52go commented Apr 13, 2020

@cbeams sure, no strong feelings about keeping this role. Might as well go for consistency with other team lead roles. Closing now.

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