persona

Problem Statement

The company is launching a new marketing campaign for pet insurance, help us create the "Personas" you see fit to help brand marketing.

What are the highlighs from this project?

This data analysis focuses on a cohort analysis, using a comprehensive demographic dataset, with the goal to create key personas that fit a particular condition. By performing exploratory data analysis and studying all customers through different cohorts, I created the top three personas who are best fit for a new marketing strategy.

What to expect in this repository?

1. A selection of customer demographic data, which includes a unique ID number, first name, date of birth, monthly income, and more.

2. A jupyter notebook to showcase the coding scripts and outcomes of data cleaning and manipulation, descriptive summary statistics, exploratiry data analysis, and data visualiozation using the provided dataset.

3. A slide deck to show a completed Demographic analysis done from the perspective of four different cohorts: Gender, Income, Age, Market, as well as the personas identified as best targets for the new campaign.

What is the source of the data?

The dataset came from an anonymous company in the real estate sector.