Project Description
The USC International Center for Event Research and Education housed in the College of Hospitality, Retail, and Sport Management would like to propose the development of a social media listening tool that will allow USC faculty to engage in research that tracks social media posts and visual content across multiple social media platforms. Recent research has shown the top five social media platforms according to ebizmba.com (July 2017), are Facebook, YouTube, Instagram, Twitter, and Reddit, but social media research also can include mainstream news, blogs, forums, and forum replies. By developing an easy to navigate user interface, faculty can undertake searches of social media posts which include specified keywords and phrases and exclude other specified keywords and phrases. Once the social media searches are concluded, the software will display visually appealing screens for an easy graphical review of "Sentiment" analysis, Wordclouds, keyword and date line-charts and list all original responses for a more detailed review. Searches must be able to be restricted by date and geography (Geofencing).
This will be a web application.
Brian J. Mihalik, Ed.D., William McFall “Mac” Pearce Professor
Director, International Center for Event Research & Education
Office: Carolina Coliseum, Room 1018
Phone: 803-777-0146
Email: bmihalik@hrsm.sc.edu
Mihalik, Linda L
OFC Of Chief Info Officer
Office: Admin Annex Acad 322
Phone: (803) 777-9702
Email: mihalikl@mailbox.sc.edu
Doug Cogdell, M.S.
Director of Information Technology Services / Administration
College of Hospitality, Retail and Sport Management
Office: Carolina Coliseum, Room 408-E
Phone: 803-777-7070
Fax: 803-777-6427
E-mail: cogdell@hrsm.sc.edu
